Sunlight is one of the most important energies on the planet. It nourishes and gives life to the plants, trees and animals. Within the human body sunlight triggers a variety of hormonal activity which in turn influences our biochemical system. From light we get the entire spectrum of color, as seen in a rainbow. Each color has a unique wavelength and frequency, therefore each color produces its own individual energy. The light spectrum is made up of seven colors: Red, Orange, Yellow, Green, Blue, Indigo, and Violet. Each color impacts our bodies and environment differently and its use can have a profound and nutritive affect on our lives. The light spectrum’s color palette begins with the color red. Red is associated with the base chakra and is a favorable color in the ancient practice of Feng Shui. Red is also a predominate color in the field of advertising.
As the base chakra color, red is said to represent all things intense and passionate. It governs the spine (Chi, Life Force), hips, legs, feet, bones, blood, circulation, prostate and adrenals. The color red is a symbol of life, vitality and love. It is also associated with desire, determination, danger, power and strength. Its healing energies are believed to increase ones mental energy, courage, self-confidence and stamina. The color red has been known to increase pulse and respiration rates, raise blood pressure and stimulates quick decision making.
In Feng Shui, the color red is believed to be infused with the fire element energy. Within this ancient philosophy, the element of fire has a divine energy and is consider both destructive and creative. Fire like the color red represents both the energy of the sun and of life. Colors, like the yin-yang, can have positive or negative attributes. Reds positive attributes include good luck, passion, faith, communication and it has the ability to repel negativity. On the negative side red is thought to induce outrage, impatience, irritation, and passion. Note passion can be a positive attribute when it is used for just and right causes or a negative attribute when it is used to pursue self-centered goals. Many Feng Shui books advise against using too much red. It is often recommended that the color be used in accent pieces only unless you are being guided by a trained Feng Shui consultant; the color red is that powerful.
The color red demands center stage in advertising and other venues. Reds commanding presence is why it is used for fire equipment, stop signs and traffic lights. In advertising the color red, with its ability to induce passion and energy, can be found in the plethora of “Buy Now” and “Click Here” tabs. What color is Staples “Easy” button? It is red. What is the most popular color for sports cars? They are red. What color is the packaging for energy drinks and teas like Tazo’s “Awake” tea? You guessed it, red!
Red is also a good color to have in your wardrobe. Wearing red can make you feel warmer, energized and powerful. When you choose to wear something red to a meeting it sends out the intuitive message that you mean business and are not a pushover. Conversely, red is not the best color to wear when a compromise has to be reached. Red jewelry can also have the same effect but on a smaller scale.
The sunlight and color red touches our lives in so many wonderful ways. By using the spectrum of colors and its nutritive energies we are sure to find love, peace and happiness.